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If you’re conversant in program optimization (SEO), then you’ve probably heard some chatter about how page speed matters to SEO — and it does. Search engines (and users) like fast websites. That’s why search engines like Google use page speed as a ranking factor.
Adopting page speed as a ranking factor allows search engines to enhance the user experience. They’re not only providing users with the knowledge and answers they need but with the experience they expect.
“You can’t accept a page two or page 10 ranking. If you would like to grow your business, then you would like a page one ranking, which demands a quick website.”
If search engines consistently delivered incorrect answers and agonizingly-slow websites, people would stop using those search engines. They’d switch to a different program, like Bing.
Why care what search engines believe your site, though? Or, even how they rank them?
People believe search engines for each a part of the purchasing funnel, including discovery, research, and making a sale. Almost 95% of online experiences start with an inquiry engine. If your company wants to succeed in new leads online, then you can’t ignore programs and search engine optimization.
You also can’t accept a page two or page 10 ranking. If you would like to grow your business, then you would like a page one ranking since most users remain on the primary page. Studies show, for instance, that 75% of users stick with the primary page, and 75% of clicks attend the primary three results on page one.